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Is Domain Validation SSL good for business?

DV SSL is useful, but if you're running a business you need business authentication

Domain Validation SSL provides server authentication and strong encryption for any website. But is it right for businesses? That depends. For companies running a brochure-style website or one that don't sell anything, you can get away with DV SSL (though we don't recommend it). But if trust is important to your business, then DV is not the right choice.

When to use a DV SSL certificate

Domain Validation is perfect for blogs, small personal websites and brochure-style websites-after all, you're practically required to have SSL nowadays. DV can be issued in just minutes, validation is a cinch and it does offer strong, industry-standard encryption. You'll be protected with DV. What you'll also be doing is missing an opportunity to build trust.

Authentication matters

People are highly skeptical nowadays on the internet. They want to know who they're doing business with. This just isn't something you can provide with DV. The only information they'll gain from checking out your security is who the domain is registered to. That's not going to cut it. You're missing a huge opportunity to establish trust by providing your customers with verified business details.

Extended Validation is best for business

The best way to build trust with customers is to choose an EV SSL certificate. EV SSL activates a unique visual indicator-the green address bar. This displays your company's name and country of origin in green font next to the URL in the address bar. The green bar is unmistakable, completely un-fakeable and some research even says it can boost conversions.

EV SSL is not cost prohibitive, you can get one for less than $100!

Shop EV SSL Certificates

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