Extended Validation SSL: Protect your customers from Phishing
Teach your customers to look for your name in the address bar with EV SSL
Phishing attacks are on the rise. 46,000 new phishing websites are made every day according to Web Root. And anyone can be a target, no matter the size of your business. You need to give your customers something to look for to offer assurance that it's really you they're dealing with online. Increase customer trust by displaying your verified company name with an EV SSL.
Your company's name in all major web browsers
There's nothing quite like seeing your company's name appear in the address bar. It is formerly referred to as the "green address bar" - given the color of the font - this unmistakable visual indicator immediately puts your customers at ease. Major browsers (except Chrome and Firefox) show your organization's name or domain name in green color in the address bar. Chrome and Firefox will show your organization's verified name on the certificate info display. It builds trust. After all, nobody is going to do business with you if they don't trust you.
Teach your customers what to look for
Don't just add EV SSL, tell people about it. Not only will your customers appreciate that you've made an investment in their safety, but they'll also make sure to look for your name in the address bar or on the certificate and site seals before going any further on your website. Here's an example of a great way to educate your customers:
Security you can check
Before entering your password or answering a security challenge, check your browser's address bar. We've added and additional layer of security that shows if you are connected to a safe server. Click on the padlock sign. If you can see our organization's name under 'certificate' or 'site owned by', your connection is safe. In some browsers you will see our organization's name or URL in green color in the address bar.
Here's how our organization’s name may appear in your browser:
EV SSLs means trust and authenticity
With the recent rise in HTTPS phishing sites, EV SSL helps your website stand out. A recent study by the Georgia Institute of Technology found that websites with an EV SSL certificate have a 99.99% probability of being legitimate, trusted sites.
- 97% of people feel comfortable shopping at websites with the green address bar
- 93% of people would prefer to shop at websites with the green address bar
- 77% of people flat out won't shop at a website without the green address bar
Who's going to phish my company-we're too small?
You would be surprised. Hackers tend to target small companies because they tend to have weaker cyber security. There are countless examples of small businesses being imitated by phishers. Most recently, a Canadian university lost $12-million after hackers impersonated 12 Edmonton-area construction companies and sent phony invoices. It can happen anywhere.
How will my customers know what to look for?
You're going to have to teach them. Unfortunately, the average internet user isn't well-versed in cyber security-they don't know what to pay attention to. But with a little imagination you can easily teach them to click on the padlock sign and look for your organization's verified name anytime they come to a site purporting to be yours.
Is there any other way to get my organization's name on the certificate and site seals?
No. Getting your verified company name displayed in all major web browsers is exclusive to EV SSL. It can't be faked or duplicated. You have to undergo Extended Validation to get your organization’s name on the certificate and site seals.
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